Everything You Should Know Before Changing Retail Packaging Designs.
Changing something that is not broken is not something that occupies the minds of many people when they are running a business. When it involves retail packaging, you may not be that willing to change. Even if you have increased your client base with just the current packaging, there is always room to get more. Actually, strong retail packaging design can ensure you revitalize the image of your brand. This will, in turn, win you more customers. It is all about timing though because if you mess up on that even the customers you already have will be lost. Nevertheless, there are signs that can tell you when you need to change the retail packaging. There isnt a specific period after which you should effect such a change but you need to remember that time flies by very fast but the same happens to customer taste. If something really looked great about five years ago you can be sure that in future it may appear old and even tired. This will not help your cause if you want to retain your clients and attract more. It is wrong to just follow the trends of making a change because you think it should happen even when you have not thought that through. The styling has to be great and the entire team should be working to give the customers a clear message. Also, the message should fit in your marketing narrative.
You should not make changes without consulting your customers if you wish to stay ahead of the competition. When you have proper information on how your clients use the product you are putting out, you will choose designs that communicate this understanding. Most people will put a lot of emphasis on the outlook of the packaging and forget the utility and this is a big mistake. Get a sample of the customers to touch the product and decide whether they like the feel or not. An ergonomic design will also tell your clients that they matter to you. Questionnaires and surveys are a great way to get feedback from your clients about their thoughts on the changes you are just about to make. This feedback should be sought before you start making the new retail packaging as well as when you get the prototypes.
Also, you need to consider what your competitors are doing. As new players get into the market, they will also bring new designs with them. However, before you jump ship you want to check whether it is working for them or not. You will not suffer huge losses if you learn from the mistakes made by others.